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Describing Your Business with an Elevator Speech: A Guide for Busy Managers and Leaders

Here we discuss Describing Your Business using an Elevator Speech. Specifically we discuss:

• What is an Elevator Speech
• When to use an Elevator Speech in Describing Your Business
• How to structure your Elevator Speech in Describing Your Business
• How to deliver your Elevator Speech

What is an Elevator Speech?

• A short, tightly focused statement selling an idea, course of action, or a description of your business.
• The name comes from the idea of encountering an important decision maker, and winning him over in the short duration of an elevator ride.

When to put an Elevator Pitch to use in Describing Your Business:

• When trying to convince people with regards to a course of action. You might not be trying in this first meeting to close a business deal with someone, but rather likely that you would want to convince them to meet with you to begin such a conversation.
• At networking events.
• When selling something – a product, idea or a business relationship.
• Whenever the chance comes up – so get ready.

How to structure an Elevator Speech:

• You have to catch your audience’s attention right away
• When Describing Your Business, discuss benefits, not features or details of your business
• When Describing Your Business, pre-empt the question, “So What?”. You want your audience to understand what's in it for them.
• Lead tot a specific action when describing your business. Are you looking for an appointment with a decision maker? Do you want them to order a trial offer? Be very clear what you want them to do.

The Delivery of Your Elevator Speech:

• Target your audience carefully. What does your audience what to hear? What type of language would they be most open to?
• Speak in your own voice. You can’t fake authenticity. Even though you need to prepare and rehearse your elevator speech, the words you select must be appropriate to who you are, and how you want to be perceived.

Improve your Leadership Skills! Visit www.wilymanager.com for more information about Describing Your Business and more Just-in-Time Management Advice.

Watch our video about Describing Your Business:

Learn More About Describing Your Business with an Elevator Speech

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